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Pay-Per-Click (PPC) Wars… Yahoo! vs. Google?
Pay-per-click (PPC) advertising has been the most profitable revenue stream for search engines, with Google and Yahoo! generating multi-billions of dollars every single quarter… and growing! For the...
View ArticleUsing The Google Traffic Estimator
If you are thinking of using Google AdWords to beef up your website’s advertising campaign, take a look at the Google traffic estimator before you make any firm decisions on which keywords to try. This...
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Why Pay-Per-Click Advertising ‘Does Not Work’ For Beginners
As an online marketing agency we get a lot of small businesses contacting us to help them make money on the Internet. One of the core services we offer is PPC setup and management, with a focus on...
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7 Ways To Improve The Performance of Your PPC Campaigns
There are dozens of ways of improving the performance of a pay-per-click campaign. A sound optimisation strategy can turn a losing campaign into a winner. In a lot of cases inexperienced pay-per-click...
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6 Ways To Make Pay Per Click Work For You
When it comes to Pay-per-click advertising, there are many aspects that can make or break the performance of your campaign. Use the following 6 strategies to turn your PPC campaign into a winner. 1....
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10 Ways To Use Pay Per Click Advertising In Your Business
Many businesses do not utilise the full potential of pay per click advertising (PPC). Because it is one of the fastest and most flexible ways to advertise, it can be used in many different ways. Here...
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7 Ways To Make Facebook Ads Profitable
With Facebook getting bigger and bigger, its advertising program becomes more and more interesting for both large and small businesses. Facebook offers unique targeting options and thereby allows you...
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9 Ways To Use PPC Advertising With SEO
SEO is one of the most cost-effective ways to market your products and services. However, any business serious about succeeding online should also be utilising pay-per-click (PPC) advertising in...
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Is LinkedIn Advertising Right For Your Business?
LinkedIn is the world’s largest professional network with more than 100 million members globally. It has the world’s largest audience of affluent and influential professionals. In April 2011 LinkedIn...
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Should I bid on my own brand name in Adwords?
On 21March 2013, Google announced a change in Trademark policy that applies to all advertisers in Australia. The policy came into effect on April 23 and has changed your competitor’s ability to bid on...
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7 ways to make 2014 your most successful year ever
As 2013 comes to an end, it’s a good time to reflect on the year that’s passed and create a plan for the year ahead. I don’t know about you, but I always like to plan my year ahead over the holidays,...
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Case Study – Google Hotel Price Ads
Google has launched an exciting new ad format called Google Hotel Price Ads. Hotel price ads feature hotel prices and availability next to organic results on Google search results, Google Maps, Hotel...
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Online Marketing Review #6 –“boat insurance” (Google Adwords review)
After a sunny Sunday checking out multi-million dollar yachts on Sydney Harbour, the thought of boat ownership crossed my mind. Forgetting the fact that I lacked a million dollars, an evening...
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How to launch a successful Facebook Ads campaign
In the last 12 months we’ve spent over $1.6 million on Facebook Ads, focusing on generating both leads and sales for ourselves and our clients. We’ve worked with companies in a myriad of industries –...
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15 advanced targeting options for Facebook Ads
In my last article I explained how to launch a successful Facebook Ads campaign to drive sales for your company. Click here to read that article if you haven’t read it yet (because this article...
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How to generate phone leads from Google AdWords
Usually, a lead from a phone call is worth much more than a lead from someone filling out a form. When a business prospect calls you directly, they are more eager to purchase your product or service...
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11 ways to pay for traffic besides Facebook or Google
If you are running a business that relies on web traffic to generate leads and drive revenue, then paid traffic is ultimately going to make it into your budget. Of course paying for traffic is not a...
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MEDIA RELEASE: ASX100 companies ‘hiding’ on Twitter
Half of the ASX100 use social media – but only a third are choosing the social media platform that Australians favour, Facebook. 53% of ASX100 companies are now using Twitter, but only 27% are using...
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